Multiplayer product activity
Go-to-market motion
Signal source
Product
Signal strength
High Intent
Why it matters
Similar to product link shares, product activity from multiple people at an account is a sign of shared value.
Account expansion could be on the menu.
What to do
Economic buyers are your best bet, even if they’re not the ones sending out the product usage signals.
Craft messaging for the relevant budget holder that references the activity you’re seeing, as well as how a plan upgrade can help smooth over any speed bumps.
Questions to inform outreach- What departments are the users part of?
- Are any of them in roles with budget authority?
- Who do the users report to at their organization?
- What actions are users taking in your product?
- What plan is the account on?
- What is the status of the account’s relationship with your organization?
How to do it
Here’s an outbound template to help you get the creative juices flowing:
Outbound template for multiplayer product activityHi [first name],
Looks like your team is getting a lot of work done together in [product name].
Love that they’re getting value from it!
I put together some resources to show how your team can collaborate even faster and easier [attach materials to bottom of message].
This would help the team [benefit plan upgrade would unlock or risks it would prevent].
Any interest in exploring further?
[Your name]
Related signals
Trial end approached
When someone’s free ride is coming to an end.Product
Medium IntentSurge in product log-ins
When someone is sharing their log-in credentials.Product
Medium IntentSecurity/terms page activity
When someone starts doing some serious digging.WebsiteProduct
Medium IntentRapid rise and fall in product usage
When a company is putting your product through its paces.Product
High IntentProduct link share
When a company is sharing the love.Product
Medium IntentPricing page activity
When someone is comparing plans.WebsiteProduct
High Intent
