Run campaigns with real buyer context — not assumptions
Uncover the person and account behind every buying signal with agentic signal capture and waterfall enrichment. Pass over qualified leads that reps can actually convert.
Teams running their outreach on Common Room
What's wrong with the status quo?
Sales and marketing misalignment
Sales reps hate the leads that marketing passes over because they're not actionable—e.g., "Someone from some large account read an article.”
Static account prioritization
ABM is ineffective because it's only based on static firmographic criteria, not from meaningful buying signals.
Dark funnel blindness
Investment dark funnel channels is not attributable or actionable because it’s impossible to uncover the person or account behind the activity.
Give reps the leads backed by real buying behavior.
ABM how it should be
Inform account prioritization with stronger intent signals like hiring trends, product usage, social engagement, and more. Uncover the person behind the signal and point ads at the person behind the intent.
See what buyers do before they convert
Scale high-converting MQLs by uncovering the person and account across dark funnel channels like LinkedIn, GitHub, Slack, and dozens more.
Prioritize accounts based on real behavior
Unlock the ability to score dark-funnel actions with flexible scoring models that weigh both buying behaviors and fit criteria.
AI that keeps your data accurate, complete, and usable
Automatically fill in the blanks with Person360™—our AI-enhanced waterfall enrichment engine that spans dozens of providers. No complex setup or additional cost per enrichment necessary.
Automate marketing workflows
Trigger workflows to automate CRM syncs, send real-time alerts, or enroll leads in nurture sequences based on any combination of signals or attributes.
Real results from real teams
Learn how Common Room’s buyer intelligence informs our full revenue OS.
Find your best buyers.
Learn more about marketing
Playbook
How to Build LinkedIn Ad Targeting That Converts
Most teams target LinkedIn ads based on who looks right on paper. Common Room's LinkedIn Ads feature targets who's actually showing up.Blog post
Best Customer Journey Mapping Tools for B2B Teams
Oct 8th, 2026·12min readMost B2B journey maps go stale fast because they miss the messy, multi-person buying behavior happening across AI search, communities, review sites, and your product. This guide...Blog post
Best ABM Platform: How to Choose the Right Account-Based Marketing Software
Sep 30th, 2026·11min readChoosing the best ABM platform in 2026 isn’t about finding a single winner—it’s about matching the right tool to your GTM motion, sales workflow,...